Submitted by Ok_Reference_9222 t3_y7aa8w in vermont
A week or so back they had a "made in Vermont" craft show (or something like that). I had made a note on my calendar, and then I saw it was $10 admission. So say my wife and I both want to go; $ 20 to walk in the door?
Now I can afford that, but here is the thing. I know damn well they are charging every vendor/crafter in the place to pay a fee to be there. If you are going to charge crafters to set up a table, doesn't it make more sense to then ensure said crafters get as much exposure as possible? Like, say, not charging a $10 entry fee?
I just got their email about another show - the same $10 entry fee.
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Celebrate the hand crafted tradition at the
Champlain Valley Craft Show & Antique Expo
October 21, 22 & 23, 2022
The Champlain Valley Expo will come alive with color, flavor and sound for the Champlain Valley Craft Show & Antique Expo on
Friday, October 21, Saturday October 22, and Sunday October 23, 2022.
Admission InfoTickets are sold at the Fair or Online
Adult Admission is $10.00 - Under age 14 Free.
Optimized_Orangutan t1_iste3ra wrote
In sales I refer to this as a "Buy in" filter. They have a capacity they cannot exceed, they don't want to waste space on lookeylous and bored people just being there to be there. Their vendors want to maximize their exposure to paying customers, not just their exposure. Charging a cover fee stops the "we'll walk around and not buy anything because walking is free" crowd. Means people who are inside wanted to be inside bad enough to spend 10 bucks.