I read somewhere that Verizon created Visible as a way to get their customers to switch to their digital service organically. The old system (towers) was analog and they needed help phasing it out. If that's true, my assumption is that they didn't want customers to get annoyed or scared with the changes and bail on the service completely. Whatever the reason, I don't really care because I pay 25mo for unlimited data, text, tether, etc. and it's on Verizon towers. I found their service better than Straight Talk (Verizon edition) and way cheaper. Plus Visible has a great promotion incentive to start their service, something like 150 off their phones rebate, first month service free, and some Google Pixel earbuds...

I've also had great luck using their on line customer service which I was skeptical about at first.