This is apples to oranges, the samples chosen are not products with the same standards. The subtle differences in product names matter like using the word Vermont or Pure, they also don't list the grade, I'm guessing amber rich. There is no indication it was done blindly so taster bias could be a factor as well. Repeat test blind with samples that all meet same standard of identity and then you have results worth publishing.

Butternut also packs for Target and a whole bunch of other brands. They have a state of the art facility and an allstar staff. The Marvin's have done so much for maple research and expanding exposure of VT maple products. One of the most respected names in the industry for good reason.