A quick summary for those who don't want to read the article, this will essentially be Snapchat's own ChatGPT-powered AI, that will appear as a "friend" in your list of messages on Snapchat, who you can ask questions / chat with and it will deliver results in a similar manner to ChatGPT. In my personal opinion this is very bullish as it is a real incentive to subscribe to Snapchat's $3.99 a month premium subscription, seeing how ChatGPT is not very mobile-friendly for the casual users, and this will essentially just be integrating the AI into an app that everyone has and everyone uses for chatting.