Also intrigued to see them getting into warehousing and logistics. Basically you've go a situation where if you're buying something from a small business on instagram you're purchasing it off a shopify-built website, paid and processed through shopify, and then the item itself is picked from a shopify warehouse by shopify robots. Offering 3PL services to small businesses keeps those businesses competitive with Amazon in terms of speedy delivery, while letting them stay basically "self-owned" in terms of customer experience vs. Amazon Marketplace.