I got Shopify stock after realising how good they are able to enable absolutely technically uneducated people to build a shop with it. Most CRM and Shop systems are a mess when it comes to documentation or ease of setup cause they are focused around selling expensive consulting services with it. Shopify doesn't have this so any small business wanting to sell cross platform is gonna be able to use them effectively. Like your local Ma & Pa Pizza place not wanting to pay horrendous fees to Lieferando or some other exploiter. And that's a sector that's gonna need to digitise a lot but can't afford pricy consultants or such to do it. So when i saw this i immediately bought their stock because I haven't come across a similarly well made product before. Cause the way i see it everyone with a little determination and will to educate themselves a little is going to be able to use it. And in my opinion that's what makes a product successful: ease of use and a steep learning curve so you don't get demotivated.