He bought the Known Name, The Following, The Influence Of those Using this app and possibly evidence. One thing people haven't widely spoken about is by owning this app he now has access to everything behind the curtain and its possible some of it is not on the Up+N+Up... Honestly That information alone might have been worth the money. Whos knows, Either way he owns it now and the Memes being produced since this started are why I'm grateful he did 🤣