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MitchMcConnellsJowls t1_iy6otsz wrote

The ad spots have already been sold. The revenue already realized. The viewing numbers on the date of the final won't mean anything for the stock. The business has already been transacted.

Tldr: it's already priced in

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MeemerPLBoy t1_iy7lu6j wrote

Revenue for 4th quarter wasn't public yet. Additionally, word cup started in 4th quarter- November.

I am guessing that Investors didn't think about viewership records before this event since last high numbers were seen decades from now. And now is risky time on the market and becouse of that, there weren't any big movements.

I will definitely run some math when I have time and I will post topic updates.

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