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pingforhelp t1_j6o6ga5 wrote

Reply to comment by Federal-Artichoke-73 in The possible has happened to Impossible burger - Laying off 20% staff by greenskew

No lol this only holds true if an already existing animal meat consumer switches to impossible

If a fresh vegan who is not already a bk customer goes and gets an impossible whopper than it doesn't change their demand of animal meat at all and no less animals are slaughtered.

A fresh vegan should avoid bk at all costs because the only way to reduce the number of animals slaughtered is if the business disappears and by giving them any money at all you are preventing that

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Me_Melissa t1_j6oettn wrote

Purchasing the impossible option in large numbers would keep it on the menu longer, normalizing it and enticing many to try it at least once. That would lower the cultural barrier to entry for any meat substitute, which helps the concept's viability. That would be a very long play.

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