I think after taxes and such it's like $51 for me. I've had my membership there M2M for years though.....but I doubt it's anywhere close to $100 for a single person. Maybe a family plan lol

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Gold's has to operate in the 40-60 range. If they were to raise prices people would just go elsewhere. Balance is like 80 and Vida is 120.....both of which have far better equipment and Vida has much better locations.