I see this as the eventual goal, using the mobile gaming model. You can start your vehicle once every, say, 8 hours. Or you can buy Ford Bucks and use them to start your vehicle whenever you want. They will run media campaigns around the idea that people who find themselves in trouble for not having a working vehicle due to the restrictions were "irresponsible" with their "free" start, or simply "foolish" for having a vehicle in the first place when they "obviously couldn't really afford one".