But it's still a product in the market, subject to market forces.

We're seeing that play out in the electric car space right now. And that would be something that would lower demand, theoretically. But if everyone is keeping their prices higher than we think they should, they're either selling out the inventory they're able to stock, there could be collusion, or several other things happening...

Exactly, once they figure that they can keep the prices there and demand doesn't go down, why on earth would you lower your prices?