Why pave roads when you have DIRIGIBLES?

SciComm from a molecular biology perspective has been... tricky. Ecology and zoology has the benefit of incredible imagery to capture an audience-- predators chasing down prey, elaborate mating rituals, exploring animals like coyotes that people can literally see in their back yards. It's hard to make poking-and-zapping-cells-in-a-dish-please-believe-me-its-real-i-swear captivating, relatable, and accessible. I've always felt it challenging on my team's science news show. Do you work with or have thoughts you can share on this type of communication, where you're faced with difficulties in captivating an audience or with a topic that isn't so intuitive and therefore tough to explain to a lay-ish audience? Thanks!!