Especially when you compare it to what it will ultimately cost to fix problems of this magnitude. Can't wait for a bunch of "fiscal conservatives" to start complaining about paying this guy half a mil when he hasn't personally reconstructed the T in his first six months

> If you want to measure something, go out at the time of year when it's least feasible and collect a single data point at random. I am an analyst.

…ok, congrats?

technically, the average person knows fuck-all about type and will see Helvetica next to a geometric sans-serif and go "they don't have the squiggly end bits, they're the same"

a designer would be able to easily distinguish the two and choose more intentionally.