DocFGeek t1_jbecofn wrote on March 8, 2023 at 1:14 PM Reply to comment by dblack246 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Actually a real thing in US food labelling laws. Look into the difference between "Krab" and "Crab". Permalink Parent 25
DocFGeek t1_jbecofn wrote
Reply to comment by dblack246 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Actually a real thing in US food labelling laws. Look into the difference between "Krab" and "Crab".