FUMFVR t1_iycb1w0 wrote

> “Ten years ago, we saw that cord-cutting was going to be a thing, and we thought streaming growth would offset it. And streaming has grown. It just required a lot more investment than anyone expected,” said a media fund manager. “There’s been a pretty bad cyclical downturn, and everybody’s had to rethink what they are doing. The same discussions are happening at every media company.”

This feels like record companies lamenting the death of the lucrative CD industry. Of course streaming wasn't going to fully offset being able to double-dip with linear cable. Smarter executives figured this out and replicated cable-like platforms such as PlutoTV and Tubi fully based on ad revenue.