I would argue Skyfall is the best. From start to finish it is the quintessential Bond film. Both my top two, however.

Thanks! I instantly thought "Hurt". Recommend re-watching that trailer if you haven't in a while. Chills!

Correct me if I'm wrong but Hurt by Johnny Cash is only in the trailer if I'm not mistaken.

I always associate that song with the film because it is one of the best trailers of all time IMO. I was stunned to re-watch and not hear it.

It was so bonkers that it worked for me. If it was any other character other than ATJ's over the top Brit, it wouldn't have landed as well.