In advertising there is a popular saying “concept is king”

Techniques, mediums, tools change. What makes them resonate are the ideas, writing, vision and performance behind them. Camera lenses and editing software doesn’t make something funny. It’s the people. It wont automatically make an all time great commercial or piece of art. It will need guidance and ideas.

Quite a business model to build future products around

“But some have been quick to notice that the bot is often riddled with errors. ChatGPT is unable to fact-check what it says and can't distinguish between a verified fact and misinformation, AI experts told Insider. It can also make up answers, a phenomenon that AI researchers call "hallucinations."

The bot is capable of generating offensive responses that are racist and sexist, Bloomberg reported.

The chat bot's high margin of error and vulnerability to toxicity are some of the reasons why Google is hesitant to release its AI chat bot LaMDA — short for Language Model for Dialogue Applications — to the public, according to the Times. A recent CNBC report said Google execs are reluctant to release it widely in its current state over concerns over "reputational risk."

Ai will consolidate jobs. Instead of a team of 5 or 6 software engineers you might have 1 or 2. A perfect metaphor is the one checkout person at the supermarket responsible for 8 self checkouts