WoB is the exact reason I got the Moon color. The two year wait definitely killed my hype for the product though, although it's still a beautiful keyboard in the end.

Based on what I've read, a lot of people who get WKL do it for the aesthetic, mainly.

I've had plenty of opportunities to get a WKL keyboard but always opt for WK (or HHKB layouts for 60%s). I work and game with Windows so I really get mileage out of it.