Yeah, if MLB buys the rights and removes blackouts, they are going to jack the price up of MLB.tv a lot.

>That "Nicole Kidman is best known for..." are the younger generations so out of her star quality, that they really need a list?

Variety always does this with new show announcements, regardless of the actor.

And when the streamers they are trying to sell it to balk on the price? (Esp in favor of their own original content)

There is a reason they are clinging to the cable model even though they all have their own studios.

>They do this because their core business, running a TV network with ads is being squeezed out.

Exactly right. It's somewhat incredible people don't realize this and say just go back to licensing shows. What happens when there is no profit to be made in airing shows on cable/broadcast TV? They won't be able to make any money in just being studios for other streamers.

This move is in order to keep their businesses alive as the market is in the middle of a shift from fully cable to fully streaming.

I will note that for people saying it's "too much", this is the cost of no blackouts.

(and Apple is apparently offering around 40% of the games free on their Apple TV app.. according to reporting from The Athletic)

So guess which show won the Saturn Award last year? Yep, ST: Discovery

Apple TV+ is already a service that, if I don't have a free trial - which keep racking up somehow - I was planning on just buying for a month and binging the few shows I want to see. This just solidifies that decision.

Though one of the reasons they have so much cash is they don't randomly buy up companies. And at this point, they don't have too many options. I don't think they'd want to run a broadcast network (or deal with the increased scrutiny if they did), so Disney, Paramount, and Peacock are out. Maaaybe WBD, but they weren't really in play for Warner Brothers when AT&T wanted to get rid of it before.

MLS contract is a separate subscription service on the Apple TV app. Likely will cost $50-$100 a year. Season Ticket Holders (of which I am one) will get it for free.

https://www.mlssoccer.com/apple/

> Fans can get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app

They'll throw a free game of the week on the Apple app and probably a few more on Apple TV+ but the entire thing is going to be on a separate subscription as well Sunday Ticket if they get it.

Want to try again?

There are literally no sports on Apple TV+ right now. There is Friday Night Baseball which is on the Apple TV app, free to everyone. No TV+ required.

None of the sports will be on Apple TV+ at least at this point.

>We introduced Apple TV+ at a very low price because we started with just a few shows and movies. Three years later, Apple TV+ is home to an extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment from the world’s most creative storytellers.

Seems like Apple fully intends to reach the prices of other streaming services once they get enough content that they can justify it.

Lots of folks were thinking Apple was going to keep the prices super low indefinitely as a loss leader, since they could easily absorb the cost. Guess not.