also airplanes used to only offer one film per flight.

I made the system in the '90s, streaming wasn't a thing. Rental (on streaming) still works, and cable basically equates to "showed up in your recommendations" for a service you already have.

IMAX see it on the biggest screen possible with best presentation

village - See it with at a big theater with an enthusiastic crowd of fans (good movie)

theatre- put forth effort and money to watch it

avco/drivein - pay to see it with an enthusiastic crowd (of drunk people making fun of it, bad movie)

rental - put a small amount of money towards making sure you catch it.

cable - watch it if it requires absolutely no effort on your part

airplane - I will need to be held prisoner before I watch this ***aka a clockwork orange

village and avco are specific theatres in West Los Angeles that tended to book the appropriate films of that type.