Apple has about 28% share of the market. Android accounts for about 72% of the market. iPhone isn't the contender it once was.

#2 Is a really poor strategy that is guaranteed to be sub-optimal. Winning is not hanging around for the pocket change left on the table, after the "losers" have taking the bulk of the profits and moved on.

If taking profits and using the money for something else doesn't add some pleasure to your life, I feel sorry for you.

Again, wrong! You make the assumption because you are driven to only want to sell because a stock has reached what you think is it's apex, that's everyone else's goal. If I bought, say, a railroad stock 40 years ago for 50 cents, and in my retirement sell it for $200 to buy a retirement property somewhere nice, but the stock continues to rise, by your metric, I've lost. That stock is going to continue to rise 50 years after I'm dead. Holding forever is pointless, and thinking the only way you win is to sell at the peak of a securities lifecycle, is frankly absurd. Successful trading is planning a trade with a target exit point, and achieving that exit point and closing the trade...regardless what the stock does after I exit. I have a "toybox" account...it's for funding my toys...atv's, boats, fun cars, whatever. It exists for me to cash out profits and buy toys. By your metric, I've lost, because I didn't hold forever, and bought a motorcycle instead. Ridiculous.

Wrong! I buy a stock and enjoy it's growth. I'm now happy with how much it grew, and I want to take profits to...I dunno, buy a boat. I'm happy, I succeeded in my goal...don't want to buy and hold it forever...I want to enjoy my profits. Somebody else buys at the same price.point I sold, and they hopefully enjoy it's continued rise. The premise that there is a loser on every trade is complete bullshit. *edited to correct autocorrect typo

Your premise is flawed. Just because I took a particular position and was profitable, doesn't automatically mean somebody else "lost". Maybe my options were bought by someone who just wanted to hedge their position. I can buy a stock at the same price somebody is dumping at a profit.

Me too. Perhaps the demand for coal and oil fired generating stations dropping off to essentially zero in North America the last few years might play into it.