Ok so the software Ticketmaster uses called Archtics (and yes I know they wrote it themselves I’m not making excuses for them just explaining where in TM the disfunction really is) doesn’t actually sell GA tickets. There is no way to represent the concept of a section with 2000 fungible seats. They must each have a unique section and row. Selling non-contiguous seats is problematic so it can be a pain if not impossible to sell 2 tickets to a GA section with 10 tickets left if they’re all in different rows. Sometimes the box office can help by moving other people around or just processing multiple transactions, but it seems like TM’s BPO employees can’t, don’t know how, or are just unwilling to put in the effort to do that.

And that’s why it went national news: only tourists eat at Taco Bell in nyc.