PanVidla t1_jbjq3s7 wrote

It's the classic case of "if you buy our pineapple, we'll give 1% of the price towards offsetting the damage to the environment that is caused by transporting it from another continent". Slavoj Žižek calls this a genius capitalist idea - you do nothing to solve the problem, but by spending some money you get to feel good, like you're contributing.