Just ignore fashion brands. Fashion is what people chose to wear, not what some fashion designer in some ivory tower is masturbating his or her ego into this week.

The clothes they make look fucking weird, the models they choose to show off those clothes look fucking weird, and the ads they make with those models look fucking weird.

Fashion designers, and fashion brands, are parasites that try to take credit/money for a phenomenon that in reality only comes from what everyday people choose to wear, and not from them.

There are tree rings that show it, but only from the local region where it happened.
The tree rings outside of that region show no sign of it.