At least you can say you're not full of crap on most days.

Not really. It doesn't break down what they actually sold. How much of that is tickets, how much is fees, additional services etc.? And where do the "other" $500M come from?

This isn't how Southwest makes money - this is how they spend the money they make.

I guess many people prefer beer.

But the point is that for Coca-Cola, almost everyone who watches the World Cup is a potential future customer. Whereas many fans will not even know who "Byju's", "Hisense" and "Wanda Group" are. Budweiser is also a prominent sponsor. Even if I were tempted by advertising to buy an American Budweiser, I wouldn't be able to find one in my supermarket.

For a company with a really global presence like Coca-Cola, it's probably a sensible decision. Almost everyone watching the World Cup can probably go and buy a Coke right away after watching a match.