From the article,

"MB.OS is designed and developed in-house to retain full control over the customer relationship, ensure data privacy, and to leverage the unique integration of all car functions."

I guess "all car functions" will most likely be "leveraged" for separate fees eventually.

You are so kind to try to help and answer a question instead of just replying, "Look it up"!!!!

In my opinion, (not that it is important), this deserves kudos!