Thatguynoah t1_jbgv7s4 wrote on March 8, 2023 at 11:12 PM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Wonder if we respond the same way to people names? Permalink 1
Thatguynoah t1_jbgv7s4 wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Wonder if we respond the same way to people names?