There is psychological phenomenon where it becomes increasingly more difficult to let go of something even in the face of defeat, loss and devestation.
The situation grows with the amount of investment made before the incident.
People will go absurd lengths to justify prior decisions. To the point of literal desaster, because their brain won't allow to be called upon the mistakes it made.
Thefar t1_is6angy wrote
Reply to comment by mseg09 in TIL on March 15, 2011, 51-year-old William Melchert-Dinkel went online under screen names like "Cami" and "Falcongirl" encouraging people to commit suicide. Those who were interested he would instruct them step by step. He admitted to assisting in the deaths of 5 people but was only convicted for 2. by deeper_with_time
There is psychological phenomenon where it becomes increasingly more difficult to let go of something even in the face of defeat, loss and devestation.
The situation grows with the amount of investment made before the incident.
People will go absurd lengths to justify prior decisions. To the point of literal desaster, because their brain won't allow to be called upon the mistakes it made.
See flat earthers, sects, and this woman.