i mean makes sense but all supermarkets carry items that they sell at cost because they are staples that bring people into the store

Electronics (apple products, video games) are examples of items that places like wal-mart carry which make them literal cents of profit. Bananas are also a common produce item which is sold extremely close to cost. This isnt a new concept

if they wanted to take it a step further i can only see this being a rly good marketing technique :

> Sell menstrual products at cost

> Instant free advertisement from news coverage of your new policy

> Become the store that everyone goes to for menstrual products

> Works the same way as costco's 5$ rotisserie chicken but at a lower cost to the business and gets people in the store