Torley_ OP t1_j28gq1f wrote

Official source:

> "When Kellogg first introduced Pop-Tarts toaster pastries in the 1960s, the name was intended to be a play on the 'Pop art' craze of the time. So, who better to paint Pop-Tarts into Pop culture history than Burton Morris?" said Nicolas Amaya, associate director of marketing, Pop-Tarts(®). "Morris' signature-use of bright and playful colors, and his ability to inject energy and optimism into common objects, and elevate them to iconic status, make him the perfect artist to help celebrate the fun, creative spirit of Pop-Tarts."