the google analytics algorithms build a library of metadata on your content that tells them things like your income level, what your drive, places you visit, businesses you frequent, subscriptions and memberships you have, ailments you might suffer from, credit level, family size. basically anything it can glean from what you give it.
The data is stored in an “anonymized” state without your actual name or other personally identifiable info, but that’s a bit moot because they can usually identify you but your metadata fingerprint anyway and link it to you at will.
Vingdent t1_jd2tzuc wrote
Reply to comment by Mission-Simple-5040 in ELI5: Why does Google offer all these free services like Google Docs, Sheets, Drive, Sites, Forms, etc. without any ads on them? How does Google benefit from this and why do they invest so much in creating and maintaining them? by Elena_Edie
the google analytics algorithms build a library of metadata on your content that tells them things like your income level, what your drive, places you visit, businesses you frequent, subscriptions and memberships you have, ailments you might suffer from, credit level, family size. basically anything it can glean from what you give it.
The data is stored in an “anonymized” state without your actual name or other personally identifiable info, but that’s a bit moot because they can usually identify you but your metadata fingerprint anyway and link it to you at will.