As someone who’s worked for both Cumberland and Dunkin in their finance departments the comments here are correct. The margins are so high on coffee that they can price is at .99 and still make money. A cup of coffee might cost about .05-.10 to make depending on the brand. For Cumberland farms sake it was simply used to drive foot traffic and wasn’t seen as a primary revenue generator
Yoei802 t1_ix7qj4r wrote
Reply to Cheap gas station coffee by TotalDebate6050
As someone who’s worked for both Cumberland and Dunkin in their finance departments the comments here are correct. The margins are so high on coffee that they can price is at .99 and still make money. A cup of coffee might cost about .05-.10 to make depending on the brand. For Cumberland farms sake it was simply used to drive foot traffic and wasn’t seen as a primary revenue generator