Bedthreads linen sheets

They're still good but not what they were and I'm not sure they're BIFL when compared to other brands I've been buying from.

And it's true about most brands that people parrot to be fair. PE firms buy a lot of these companies and cheapen the product to cut cost. Like Filson.

For TS, some of it is their fit changed when they moved their manufacturing to China which isn't really quality. But QC got worse and the fit became more variable as well.

On par with Filson.

If I had a more limited budget I'd probably have a lot more of Target's house brand Goodfellow in my wardrobe. The price/quality ratio is a ton better imo than a lot of your typical US brands.

BedThreads are incredible. Obsessed with their French Flax Linen sheets.

The majority of my wardrobe right now is: Octobre Editions (and they have a sister brand Sezane).

For basic staples across the board: ASKET

Linen button downs: Portuguese Flannel

Outdoorsy hiking stuff: Royal Robbins (especially if you catch it on sale at Moosejaw or elsewhere), Outdoor Research, REI (Patagonia is great as well but often just not my style)

I've found the price difference over mall brands is more than worth it.

Honestly I buy Goodfellow t-shirts at Target too and they hold up better than Everlane, J Crew, Banana, etc. Some of the stuff I've bought from Tie Bar in terms of button ups and button downs has held up better than those mall brands as well.

They used to be, quality has declined.

If you think Everlane is good and want a sustainable brand, check out ASKET their stuff is way higher quality than Everlane.

Everlane was never BIFL imo. It started out "slightly better than mall brand." But fully agree the quality has tanked.

Look into ASKET, Octobre Editions (and their sister brand Sezane), Portuguese Flannel, and other sustainable European brands for quality pieces.

LL Bean and Filson aren't what they once were for the most part.

ASKET is a Swedish brand that is all about simple staples, sustainably made that are long lasting. I highly recommend them for basics.