dmanlian
TIL that the labels on Angostura bitters bottles are intentionally annoying. The original brothers entered a competition and due to a miscommunication, wound up with wrong size labels. A friendly judge suggested the brothers make that label their signature. The advice stuck.
esquire.comSubmitted by dmanlian t3_11dgwjo in todayilearned
dmanlian OP t1_ja8uky6 wrote
Reply to comment by femmestem in TIL that the labels on Angostura bitters bottles are intentionally annoying. The original brothers entered a competition and due to a miscommunication, wound up with wrong size labels. A friendly judge suggested the brothers make that label their signature. The advice stuck. by dmanlian
agree that it works great for standing out. Perhaps "annoying" wasn't the right word to use.