easyjimi1974 t1_j9jjr2t wrote

Google's search engine has been vulnerable to a new entrant for a while - search results are getting worse, platform is clearly not as good as it used to be. Paid results dominate. It's a bad system waiting for a new entrant to knock it off its pedestal. If someone can actually nail contextualized search (not links, but answers with links as references included) I personally think that'll be the end of that model. ChatGPT is an early instance that shows it might become possible to actually do that in the near term.