The way engagement is measured deliberately avoids that conflation. Engagement is only measured in terms of sharing content rather than commenting on it to (rightly) avoid this issue.
I think the denial of how impactful poorly regulated social media can be is part of the reason we ended up in a lot of the mess of the last ten years. Is Twitter the real world, no, of course not. But it can be remarkably influential in some areas and also remarkably damaging.
fractalfalcon OP t1_ixq9sj9 wrote
Reply to comment by SayNyetToRusnya in Polarization around climate change is growing on Twitter. Since COP21, engagement with climate sceptics has grown 4 times faster than pro-climate content. At the same time, criticism of the COP summits as a failure has grown 5-fold. by fractalfalcon
The way engagement is measured deliberately avoids that conflation. Engagement is only measured in terms of sharing content rather than commenting on it to (rightly) avoid this issue.