I don't know if people in this space buy gear totally based on aesthetics to the point of disregarding performance, but aesthetics still plays an important role. I think it's totally normal for aesthetics to play a significant role in buying decisions. You should buy something that makes you smile when you look at it.

Every time I see someone being picky about soundstage, bass response, or slam in headphones that cost more than $500, I want to say that it's time to get speakers