jaredjamesmusic t1_j1yec3y wrote

I find that lots of clients want their print to be 'exactly this colour' yet when we tell them the price (printing with Pantone colours is a lot more expensive), then having the exact colour becomes a lot less important.

Even the same Pantone colour swatch will look different when printed on different stocks (coated verses uncoated stocks etc) as well as lighting conditions, colours next to the PMS colour can also change the perception - so a wise printer will always temper their clients expectations as to what the printed result will be - before they start printing. You get less complaints from clients if you repeatedly and clearly warn them before hand that they will not be exactly the same!