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johnppd t1_ja32t8b wrote
Reply to comment by jogoso2014 in Warner Bros. Discovery Sees $2.1 Billion Loss in Q4 After Big Writedown; Ad Sales Tumble by Neo2199
Both Discovery and HBO are going to be hubs on the new service, they're not burying any brand. If anything, the removal of HBO from the name will only help with the confusion of HBO Max ≠ HBO, that was already an extra explanation for most people. The price would still increase at some point even without the combination.