kds1223 t1_jbftyt2 wrote on March 8, 2023 at 7:13 PM Reply to comment by PlauntieM in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 I've always been partial to Melk, myself. It has twice the daily serving of Vitamin Z and no pesky nutrients to worry about! Permalink Parent 3
kds1223 t1_jbftyt2 wrote
Reply to comment by PlauntieM in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I've always been partial to Melk, myself. It has twice the daily serving of Vitamin Z and no pesky nutrients to worry about!