I either need my book to help me relax (think a thriller or a comedy). Or I need my book to make me experience something new (let me travel, or get exposed to a new idea or feeling).

I get rapidly bored by preachy books, especially if I can already predict what they'll say. ^^' (special pet peeve for productivity book)

If you are willing to think, consider this: stoicism and the philosophy of living through pain fits very well with people who are disconnected from their feelings and bodies. They get a reason why it's the right move, and why connecting would not help.

Almost all the guys who are into JBP have very limited connection to their bodies and feelings beyond basic elements (that are clearly coded as safely masculine, no salsa or tango dancer stuff).