The reason Theranos happened is because the concept is viable. They just decided to start faking results when their implementation wasn't living up to the promises.

Not to mention it is a tiny backpack. That is how they solved the problem of backpacks being heavy.

Want to bring your lunchbox or water bottle along? Don't worry, they will sell you matching accessories for those. Now you have something just as heavy as what they were replacing wit hshit dangling from all sides for the low, low price of $200.

My Jansport is 20+ years old, still in great condition and cost a lot less than Camelbak branded ones.

How do you define success?

Until you have sales, how do you know if your design is a success or not?

I have a hard time accepting that a $140 backpack for little kids will succeed. Maybe with the right endorsement from trendy influencers you might get a few of the Lululemon crowd to drop the kind of cash on a kids backpack. The mainstream market could never support that price point.

I run a tortilla factory for a living. The process checks out for flour tortillas.

• Mix dough

• Knead dough

• Proof

• Divide into balls

• Press out ball to tortilla thickness

• Cook tortilla on the griddle

• Package

Because it is a production line. The rate of tortilla output already included the dough being divided (not doubled).