Isnt the narrative that they got his "Jolly look" refined to what it is now? And since cocacola had the means to advertise with posters and magazines, the image was dispursed worldwide. Before Coca-Cola's ad campaign, he was portrayed in many different iterations with no standardized look. Even in night before Christmas he is described as a little elf on a miniature sleigh and eight tiny reindeer.

Tjis has enlightened me on something I only think about every few years but always mean to investigate. Ive read Pinocchio, but I always hear conflicting information about it that doesn't match what I remember. If I recall, he gets executed pretty early on in the story but goes on to be brought back by the blue fairy. So the Pinocchio story I knew is a collection of short stories, and thats why there are differences between the order of events. Thanks!