The publishers don’t get paid to run those “ads” on books. Normally they request the use of it from the film/tv company as it drives sales of the books, and the film/tv doesn’t mind the extra exposure.
In theory they’d stop using the sticker once they release the new official tie-in artwork cover to the tv/show when it’s out. However, when it’s a series, that new cover usually only applies to book one so the rest of the books with often still get stuck with the sticker!
pagemarketer t1_j6cmlqc wrote
Reply to Will the imprinted advertisement stickers on books ever go away? by Battlepikapowe4
The publishers don’t get paid to run those “ads” on books. Normally they request the use of it from the film/tv company as it drives sales of the books, and the film/tv doesn’t mind the extra exposure.
In theory they’d stop using the sticker once they release the new official tie-in artwork cover to the tv/show when it’s out. However, when it’s a series, that new cover usually only applies to book one so the rest of the books with often still get stuck with the sticker!