rosetechnology OP t1_j0lu2kz wrote

Sources: Brand Finance

Generated using Rose AI

"Brand Finance's Royalty Relief Methodology is based on the notion that a brand-holding company owns the brand and licenses it to an operating company. The notional price paid by the operating company to the brand company is expressed as a royalty rate. The NPV (net present value) of all forecast royalties represents the value of the brand to the business. This method is based on commercial practice in the real world. It involves esti-mating likely future sales, applying an appropriate royalty rate to them and then discounting estimated future, post-tax royalties, to arrive at a NPV. The steps in the Royalty Relief brand valuation process are as follows:
− obtain brand specific financial and revenue data,
− model the market to identify market demand and the position of individual brands in the context of market competitors,
− establish the notional royalty rate for each brand"


rosetechnology OP t1_iums5l6 wrote

Source: NHTSA

Generated using Rose AI

There is a lot of variance in the number of child pedestrian deaths on Halloween night (in 2020 there were 0 but in 2019 there was only one), which is speculated to be because Halloween is falling on different nights of the week each year.

The average for this time period on Halloween night is ~4.

See the chart here.