It could be because he is still embroiled in legal challenges from when he was President, and a significant portion of voters believe that he is still the legitimate US President...

https://www.reuters.com/world/us/53-republicans-view-trump-true-us-president-reutersipsos-2021-05-24/

As of a few months ago, 40% of voters thought that Trump lost illegitimately.

https://www.newsweek.com/40-americans-think-2020-election-stolen-days-before-midterms-1756218

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This would explain why he doesn't have much search interest prior to his campaign, despite being a TV celebrity, a famously controversial Tweeter, and a name in the public consciousness for decades prior to 2016.

It makes sense that someone running for President would have more search interest than someone not running for office, and that search interest around election time would be higher for the person who had been President for 4 years than one of their challengers.

Weird because it seems like you understand how these programs benefit low income people, but just two comments ago you said they were for the kids of rich people only.

Yes, wages are so low in many places that a parent supporting a family on a single income falls below many means-tested thresholds.

$27k is $13 an hour, assuming 40 hour weeks 52 weeks a year with no days off. This is below minimum wage where I live.