also a company was caught pricing their tickets higher for apple users

hard to lose a customer if everyone is going to do it

Imagine one day walking into a store. You walk past the shelves, as prices update based on what the store knows about you (what you browse on social media, watch on yt, ...). Lower the price to make you buy stuff you don't need, but they know you're going to buy. Increase the price if they know you'll absolutely need it.

No, that is not speculative, we have every single building block for this, it's just not implemented together yet.