People aren't realizing why this TV is wireless. If we look at the formfactor of the TV and the design aesthetics it is going for, we can sort of guess why they opted to to wireless. Signature series are usually sold with high premium and are in some way, hybrid of high-tech and lifestyle product that focuses on design and aesthetic while also giving you high-performance. But in order to achieve certain design/aesthetic and still offer some practicality, they would sometimes need a gimmick and this time, it's wireless signal.

As silly and unnecessary as it first sounds, hear me out. The TV is on a easel stand which means you aren't likely going to use this TV with a traditional media console/TV stand, where you would normally concealing extra devices and manage cables much easier. But without media console, you basically have to run the cables in the wall (which isn't as easy for other parts of the world where they may not be using drywall) or live with the cable clutter. Wireless signal does solves this issue and gives you more freedom in terms of device placement since the box can be up to 30 ft away from the TV.

So this is basically a solution to a problem that is very specific to this TV's formfactor, a problem that the formfactor created in the first place. And maybe a little bit of region-specific architectures.

The TV is on a easel-like stand on four legs. You can't have a traditional media console setup with this TV. You'd like want/need a separate furniture (likely something that is smaller and unassuming in keeping with the aesthetics of the TV) to store any additional devices you might need. If this TV was wired, you would need to run HDMI cable(s) and hide them. Might be easy enough for Americans who have drywall. Easy to cut open the wall, run cables and hide it from plain sight. Might not be the case with other regions that do not use drywall (S. Korea for example).

But by having wireless signals, you are free from cable management which also gives you a bit more freedom in terms of placement of your devices and the box since it gives you up to 30ft.

Obviously, a very very niche problem and a very very niche solution but yeah. I can see why they did this even if it makes little sense for most people. Signature series isn't for most people to begin with.

Turn 10 and Playground Forza franchise. Bethesda, specifically Starfield and The Coalition still have me some hope for MS studios titles. Not so much on their other studios.